From the Drury University press release:
The initial course at Drury titled "Animal Ethics" will educate students about issues that directly affect the lives of animals. As a multidisciplinary class, the course will be team-taught with professors with expertise from the fields of biology, law, sustainability, psychology, criminology, philosophy, religion and anthropology. The Animal Ethics course will be offered for the first time in the spring of 2010. Several law schools, including Harvard and Stanford, have received gifts from Barker to help fund the study of Animal Rights, but this is the first time Barker has funded an undergraduate program in Animal Rights.
Bob Barker was quoted as saying, "If young people are introduced to the terrible exploitation and mistreatment of animals in society, it will help influence them in anything they do" (Associated Press article).
I love Bob Barker! I think this course will be instrumental in introducing students to animal rights.